Oxford Cancer

Oxford Cancer, a new initiative spearheaded by the Department of Oncology at the University of Oxford, is the University’s flagship project aimed at consolidating all cancer-related research across diverse departments. This collaborative approach facilitates enhanced funding accessibility and broader project opportunities, including those previously overlooked.

Guiding multiple stakeholders at Oxford Cancer, we facilitated a structured process to assist in defining their collective identity and shaping a cohesive brand strategy, which in turn informed the development of the brand identity itself.