Oxford Cancer
University of Oxford, Brand Identity
Oxford Cancer, a new initiative spearheaded by the Department of Oncology at the University of Oxford, is the University’s flagship project aimed at consolidating all cancer-related research across diverse departments. This collaborative approach facilitates enhanced funding accessibility and broader project opportunities, including those previously overlooked.
Guiding multiple stakeholders at Oxford Cancer, we facilitated a structured process to assist in defining their collective identity and shaping a cohesive brand strategy, which in turn informed the development of the brand identity itself.
Oxford Cancer logo with overlapping circles in blue, white, and yellow, alongside the University of Oxford emblem.
Logos for Oxford Cancer and University of Oxford, featuring text and overlapping circle designs.
Oxford Cancer brand stationery including envelope, compliment slip, business card, brochure, and press release folder showcasing a modern design with navy blue and yellow color scheme.
Three book covers displayed side by side. The first cover titled 'Impact report 2000-2020' shows a healthcare worker and a microscope. The second cover titled 'Funding proposal 2021' features abstract yellow and blue designs. The third cover titled 'Funding review 2021-2025' shows a scientist in a lab. All covers have the Oxford Cancer logo.
Oxford Cancer banner displaying text about innovative cancer care with fields like cellular biology and immunology, featuring circular images of laboratory scenes.
Mobile phone screen displaying Oxford Cancer website with text "Translating your discoveries into life-saving applications" and "Now accepting Cancer related DPhil project proposals." Features abstract circular imagery.
Entrance of a research facility with large glass doors displaying images of scientists and text promoting Oxford Cancer, including phrases like “Transforming research into results, together.” A cyclist passes by in the foreground.
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