Corrigan
Corrigan Accountants, Rebrand
Corrigan, a burgeoning Bristol-based accountancy firm, approached us seeking assistance in elevating their brand and identity within an over saturated and fiercely competitive market.
With a notable presence in the tech, start-up, and charity sectors, we strategically positioned them as ‘enablers for the brightest organisations to support their communities’. The bold identity we crafted unequivocally echoed this sentiment.
To enrich the brand identity and strengthen the brand message, we gave Corrigan a brand language centered around light — incorporating common idioms and words with dual meanings related to brightness, light sources, or synonymous concepts.
In order to provide flexibility in their marketing endeavours, we curated a suite of neon colour gradients (including shades of pinks, blues, and greens) — coupled with a diverse array of examples showcasing different applications, thereby enabling customization to resonate with varying messages and audiences.
With each sector depicted through photography, we employed pictograms to delineate the range of services offered by Corrigan. These encompassed accountancy software solutions, risk assessments, international accounting, mergers and acquisitions, as well as income tax and VAT services.
The culmination of our brand efforts manifested in a new website for Corrigan. With a rich history and a diverse clientele, we structured the website around engaging case studies — a departure from the norm within the Accounting industry.
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