Bristol Zoo Project

Bristol Zoological Society, Rebrand

After 188 years of dedicated conservation efforts, the Bristol Zoological Society embarked on an exciting journey towards transforming their public offer (The Wild Place Project) under a fresh brand and identity – Bristol Zoo Project. Collaborating closely with the Bristol Zoological Society, we shaped an identity that echoed their commitment to ‘Saving Wildlife Together’ through an innovative approach to zoo and wildlife management.

The name Bristol Zoo Project boldly underscored their pioneering spirit as the first zoological organisation to adopt the term ‘Zoo’. Our imagery, from vibrant signage to compelling campaign headlines, reflected their forward-looking mission and the ongoing evolution of Bristol Zoo Project's endeavours.

Bristol Zoo Project logo with blue text on a black background.
Colorful abstract drawing with two oval shapes and wavy lines in green, yellow, and blue hues.
A pink square with abstract black shapes that resemble eyes and eyebrows.
Illustration of two orange eyes on a black background with abstract white shapes.
Outdoor advertisement for the Bristol Zoo Project featuring a bear with the text 'New name... still wild!' and a mention of saving 10% by booking in advance on bristolzoo.org.uk. A person walks by the ad.

Outdoor advertisement for the Bristol Zoo Project featuring a bear with the text 'New name... still wild!' and a mention of saving 10% by booking in advance on bristolzoo.org.uk. A person walks by the ad.

“Not only have you been great to work with, you have been responsive, clever and just plain nice. You listened and came up with great ideas. The output is SO good. You smashed the brief.”
— Hannah Windross, Director of People and Public Engagement
Three smartphone screens with Instagram Stories from Bristol Zoo Project. Left: A cheetah with text "Cheetahs go from 0-60 MPH in 3 seconds." Center: A smiling child pointing upward against a pink background. Right: A lynx with text "Join us for our

Three smartphone screens with Instagram Stories from Bristol Zoo Project. Left: A cheetah with text "Cheetahs go from 0-60 MPH in 3 seconds." Center: A smiling child pointing upward against a pink background. Right: A lynx with text "Join us for our LYNX LOWDOWN, Today, 3pm."

Poster advertising "Howl-Oween" event at Bristol Zoo Project with an image of a wolf howling. Event dates are October 27-28. Includes website link for more information and advance booking discount.

Poster advertising "Howl-Oween" event at Bristol Zoo Project with an image of a wolf howling. Event dates are October 27-28. Includes website link for more information and advance booking discount.

Colorful Bristol Zoo Project brochures featuring a cheetah on a grassy field and text about a 10% discount offer, arranged on a yellow background.

Colorful Bristol Zoo Project brochures featuring a cheetah on a grassy field and text about a 10% discount offer, arranged on a yellow background.

A young person wearing a yellow t-shirt with "Bristol WOW Project" text, and a sweater tied around the waist, stands next to an adult holding a canvas bag with "Bag for Wildlife" and "Bristol Zoo Project" text, against a teal background.

A young person wearing a yellow t-shirt with "Bristol WOW Project" text, and a sweater tied around the waist, stands next to an adult holding a canvas bag with "Bag for Wildlife" and "Bristol Zoo Project" text, against a teal background.

Bristol Zoo Project membership package with a wolf image and keychain

Bristol Zoo Project membership package with a wolf image and keychain

Bristol Zoo Project sign with wooden background and welcome arrow

Bristol Zoo Project sign with wooden background and welcome arrow

Ostrich behind a fence, with an informational sign about common ostriches, highlighting their powerful kick, habitat, and conservation status.

Ostrich behind a fence, with an informational sign about common ostriches, highlighting their powerful kick, habitat, and conservation status.

Zoo worker carrying a blue bucket

Zoo worker carrying a blue bucket

Electric delivery van with "Bristol Zero Project" branding, featuring images of a lemur, giraffe, and cheetah, parked next to a person in a red and black jacket unloading boxes.

Electric delivery van with "Bristol Zero Project" branding, featuring images of a lemur, giraffe, and cheetah, parked next to a person in a red and black jacket unloading boxes.

Keep exploring…

Illustration of a butterfly on a purple flower cluster with green leaves.

Get in touch

If our journey resonates with you and you find yourself in need of guidance, we're here to assist. Reach out to us, and let's discuss how we can help you reach your destination.