Angela Reed
Rebrand
The Reed family has been an integral part of Saffron Walden’s high street since 1880, when Thomas Reed initially established a coal merchants before expanding with an antique furniture store which is still selling products to this day.
While honouring its rich heritage, the rebrand introduces a contemporary flair, ensuring adaptability for future growth and diversification. This timeless brand evolution sets the stage for new ventures, including the exciting launch of a café and an ice-cream business.
Icons
A suit of custom icons that complemented the brand direction; both contemporary but reassuringly British with heritage. The linocut illustrations were designed in partnership with Jane Randfield.
Packaging
More than a shop
The Reed brand extends beyond furniture. In addition to a charming café nestled within the store, they also operate a delightful pop-up patisserie van and an enchanting ice-cream bicycle. Each venture is entrusted with the task of embodying the Reed brand and its core values, while maintaining a fresh and distinctive aesthetic in a quaint yet competitive market town.
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