Haiko

Formerly Mike’s Bikes, Rebrand

Illustration of an elderly man with a white beard wearing a robe, standing on a hill, holding a staff with a lantern in one hand and a plant in the other, with mountains in the background.

Mike’s Bikes in Portishead was undergoing changes in ownership and strategy when we were approached to redefine their brand. The new owners’ aim was to transform the store into a bike service centre and cycling hub, moving beyond mere sales and repairs.

With the prestigious Shimano Service Centre status achieved, we capitalized on Japanese engineering ideals: prioritising quality and customer satisfaction.

Introducing 'Haiko', derived from Yatchimata-Hiko, the Shinto demi-god of travellers and endless roads.

Text logo with stylized elements in black and pink.

Text logo with stylized elements in black and pink.

Various logo designs featuring the word 'HAIKO CYCLING' in stylized pink text, including different orientations and styles.

Various logo designs featuring the word 'HAIKO CYCLING' in stylized pink text, including different orientations and styles.

Cycling shop exterior with a bicycle leaning against the wall and a pink sign that reads 'CYCLING' above the door.

Cycling shop exterior with a bicycle leaning against the wall and a pink sign that reads 'CYCLING' above the door.

Close-up of a white Pinarello bicycle frame with a pink service sticker, featuring bike details and a tire visible.

Close-up of a white Pinarello bicycle frame with a pink service sticker, featuring bike details and a tire visible.

Counter with pink chevron arrows and Asian characters, partial view of a blue bicycle on the right.

Counter with pink chevron arrows and Asian characters, partial view of a blue bicycle on the right.

Close-up of a bicycle tire with a textured tread pattern, featuring a valve stem and a fuchsia-colored label with white text.

Close-up of a bicycle tire with a textured tread pattern, featuring a valve stem and a fuchsia-colored label with white text.

Barista holding two takeaway coffee cups with pink lids, wearing a striped shirt and black apron in a coffee shop setting.

Barista holding two takeaway coffee cups with pink lids, wearing a striped shirt and black apron in a coffee shop setting.

Cyclist in aerodynamic position on a road bike, wearing a helmet and cycling gear, riding along a rural road with greenery and cloudy sky in the background.

Cyclist in aerodynamic position on a road bike, wearing a helmet and cycling gear, riding along a rural road with greenery and cloudy sky in the background.

Keep exploring…

Billboard with a fisherman holding a child beside a fishing boat, promoting fishing safety. Slogan reads: 'Get back home and dry to the ones you miss.'

Get in touch

If our journey resonates with you and you find yourself in need of guidance, we're here to assist. Reach out to us, and let's discuss how we can help you reach your destination.