Haiko

Mike’s Bikes in Portishead was undergoing changes in ownership and strategy when we were approached to redefine their brand. The new owners’ aim was to transform the store into a bike service centre and cycling hub, moving beyond mere sales and repairs.

With the prestigious Shimano Service Centre status achieved, we capitalized on Japanese engineering ideals: prioritising quality and customer satisfaction.

Introducing 'Haiko', derived from Yatchimata-Hiko, the Shinto demi-god of travellers and endless roads.